The Summit is designed to define and understand the Baby Boomer demographic allowing those market sectors with both a direct and indirect role to examine and respond to the issues influencing its growth.

The day is aimed at those in the tourism industry who wish to target active baby boomers, who have always been at the forefront of sector development and have a greater capacity to recover from the current economic downturn. It is a timely discussion of growth opportunities, provided by this key demographic group during these unprecedented economic challenges facing the global tourism industry.

Speaker Snapshots

Ross Honeywill
Social Intelligence Lab
Misunderstood and unloved.  Why seniors’ discounts and spa baths are anathema to big spending Boomers and just how Australian tourism could get them swooning.

Luisa Pastrello, Membership Travel Services Australia/NZ
American Express Intl:
Unlocking the wallets of a generation with time and money. Just what are their hot buttons.

Liz Ward, CEO
Australia Tourism Data Warehouse
The Boomers love affair with cyberspace.  The essential dos and don’ts for your website and maximising your online opportunities.

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Simon Cheng, Dir. Of Marketing
Carnival Australia
With jaw-dropping growth figures, Carnival Australia is the envy of the tourism industry - hear  an insider’s guide to outrageously successful marketing - regardless of the GFC

Jeff Floyd, CEO
AAA Tourism
Reinventing your business. What Boomers expect from accommodation and how you may have pulled down the shutters without knowing.