Baby boomers invented backpacking and, like backpackers, have more time to explore the roads less travelled, but, unlike backpackers, have larger budgets. Others wish to enjoy luxury and good service after working long and hard. Either way this makes them the most desirable market demographic niche today.
Baby boomers are the travelling phenomena of this era. Destinations and tourism operators wishing to be part of this exciting demographic niche need to start planning urgently to cater for the interests and requirements of the travelling baby boomer.
This forum will focus on opportunities to service those who:
- travelled or wanted to travel in the 60’s and 70’s and
- wish to do so now on a budget that allows them to rough it or travel a little more comfortably but still enjoy a sense of adventure and, most importantly, to have fun
The structure of the summit is a one day plenary featuring invited leading keynote speakers will cover economic, demographic, consumer, marketing and development fields.
The Summit engages the collective organising expertise of Management Solutions (Qld) Pty Ltd and Exhibitions & Promotions, both actively involved in the Tourism sector. |
